The two premium mineral waters S.Pellegrino and Acqua Panna enrich the cultivated table culture for the first time with a joint, exclusive bottle edition. An augmented reality link allows consumers to share their moments of pleasure online. In Switzerland, the new special edition will be launched at the Locarno Film Festival at the beginning of August.
Emotional immersion is the order of the day. For this purpose, the two traditional mineral water brands rely on AR. Each of the premium bottles has a QR code on the label. Consumers can discover the world behind the products on an interactive journey. Alternating with AR effects and filters, they experience animations and video content and learn a lot of interesting facts about the origins, values and culture of S.Pellegrino and Acqua Panna. What's more, gourmets are encouraged to turn their culinary experience into an unforgettable moment by capturing their impressions at the table in photographs and sharing them online.
The Dual Immersive Collection by S.Pellegrino and Acqua Panna will be available in upscale restaurants and hotels as well as in selected retail distribution channels, including online shops. The moments of pleasure around the table will be shared under the hashtag #MakeItUnforgetTable.
Source: Horizon
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