Master Digital Communication and Creative Media Production

New Institute for Digital Communication and Media Innovation

Following the successful launch of the joint Master's degree programme "Digital Communication and Creative Media Production", the Institute for Digital Communication and Media Innovation will be established in the spring semester of 2024.

Anyone interested in training in the field of digital communication, including VR and AR, has another option: "Digital Communication and Creative Media Production" is the name of a new Master's degree programme.

The programme offers a combination of sound knowledge of communication science and concrete media technology implementation measures for digital communication. On the one hand, students familiarise themselves with the latest media research and innovative theories and methods. On the other hand, they acquire technical expertise through creative media productions such as film, text, graphics and audio as well as their combination in digital applications, interactive websites, social media, serious games and augmented and virtual reality applications.

One semester after the successful launch of the joint Master's degree programme, the interdisciplinary Institute for Digital Communication and Media Innovation (IDCMI) is now in the starting blocks. The institute combines social science theories and methods with media technology expertise in research and teaching.

A special feature of the institute is its co-operative management. It is made up of Sina Blassnig, who will take up the newly created professorship at the University of Fribourg, and Bianca Baerlocher from the University of Applied Sciences Graubünden, who heads the new associated Master's programme.

Industry-specific solutions

With this combination, the institute endeavours to develop solutions for industry-specific and social challenges in the media and communications sector. It places a particular focus on creating new research paths and tools, while the accompanying Master's programme imparts the necessary knowledge and skills using new and innovative learning methods in order to critically understand and help shape developments in today's digital society.

We recently reported on the "Bachelor of Science in Immersive Technologies" bachelor's degree programme at the Lucerne University of Applied Sciences and Arts (HSL) reports.

Source: unifr / Personal / Youtube

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