Credit suisse football AR

Credit Suisse launches Swiss Football AR Lense

Credit Suisse presents the continuation of the CSX campaign at the start of the European Football Championship, which also includes an AR application.

Last autumn, thjnk Zurich and Credit Suisse successfully launched "CSX" - the new digital banking service with which all banking transactions can be carried out via app - with the "Call of Customers" campaign. Now Credit Suisse is entering the next round, using its long-standing football commitment as a stage.

Im Original heisst es in der Mitteilung zur Lancierung der CSX-Marketingkampagne: Eine Bank, die sich wie eine App anfühlt. Im Zentrum der 360-Grad-Kampagne steht der neue Film «Call of Footballers»“. Hier meldet sich Fussballer in verschiedenen Vignetten zu Wort. Mit dabei sind auch die ehemaligen Nationalspieler Gelson Fernandes und Stephan Lichtsteiner. Ausserdem wurden verschiedene kurze Onlineformate mit Hobbykickern und mit aktuellen Nationalteam-Spielern rund um die verschiedenen Produktvorteile realisiert. Zwei verschiedene 20-Sekunden-Versionen des Films laufen während der Europameisterschaft. Dieser wird flankiert von Print und diversen Digital- und Social-Werbemitteln.

Swiss Football AR Lense

In addition to the campaign with thjnk, Credit Suisse is also presenting the "Swiss Football AR Lense" on Snapchat, an augmented reality experience that allows football fans to virtually meet the stars of the Swiss national team and capture this moment digitally - as a reminder of what is probably the most extraordinary European Championship to date.

And with a Zoom background video, you can now also show your colours in your home office. The video can be downloaded directly from credit-suisse.com/footballfieber. These ideas were initiated by Credit Suisse and produced by Filmgerberei.

Source: horizont

 

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