Last year, Formeldrei launched a campaign for Verfora featuring the little pests, which are intended to sensitise people to minor everyday ailments such as headaches, nausea or fever. In a further phase, an augmented reality app is now being developed to bring the pests to life.
Kopfus Klopfus and Fiebrus Plagus and their colleagues visualise the little ailments in everyday life and Verfora has a remedy for them. Memory cards are now available to take away from pharmacies and drugstores. With the accompanying augmented reality app, you can let the pests hop around in 3D at home and take a selfie with them. At a Online competition every selfie has the chance to win a prize.
The campaign created by the Bern agency incentivises people to play along at the POS with stands and competition scales. The new Verfora app will also be activated with a national digital campaign featuring banners and films.
Source: Personal / Advertising Week
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