Thanks to voice control and virtual reality, viewers will be able to decide for themselves from which perspective they want to see a goal. The Americans are already fully on board with 7% users.
Couch potatoes need to be strong now: The days of passive sports are gradually coming to an end. In future, thanks to virtual reality glasses and interactive accompanying programmes, much more effort will be required when it comes to consuming sport.
New technological possibilities have already radically changed sport once in history - King Football being a prime example: suddenly it was possible to broadcast major and regular sporting events and tournaments live and in high quality to the world. Thanks to virtual reality goggles, live broadcasts have become an intense experience and deliver stadium and racetrack atmosphere directly to your home. Player master data can be queried and analysed interactively and in real time, and fans can network with each other during the competition.
7% of Americans already use VR for sports consumption
The sports and betting industry is also hearing the signals and getting ready for the next big thing. US Americans still use virtual reality glasses to watch sport relatively rarely, but impressively often for the early stage of development: seven per cent already watch live sport through the glasses.
Egal ob auf Höhe des Boxrings, oder vom Basketballkorb aus. Mit neuen Virtual-Reality-Brillen werden die Zuseher immer öfter selbst entscheiden können, was sie sehen wollen. Wer keine VR-Brille hat, kann durch Klicken und Ziehen in Ansätzen nachvollziehen wie solch ein VR-Erlebnis aussehen könnte. Doch lässt sich das soziale Element beim Sportkonsum einfach so ersetzen? Auch in Zukunft dürften viele Sportfans das Beisammensein in gemütlicher Runde schätzen – im Pub, beim Grillen oder bei grossen Public-Viewing-Events. „Keine Virtual-Reality-Brille kann diese Emotionen ersetzen“, sagt Sky-Pressesprecher Michael Huebner.
But the aim is to offer consumers every opportunity to immerse themselves even more intensively in the event experience, for example with the on-board camera in Formula 1. Streaming as a growth market Younger people in particular are specifically looking for more entertainment than just the competition, the game or the race, but older viewers are also increasingly turning to their smartphones as a second screen - for example to research statistics or share highlights with friends.
Source: derstandard / photo: joseffson / westend61 / picturedesk.com
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