On 1 March, a GfK business event on the topic of virtual reality will take place at the Mall of Switzerland, specifically geared towards the Swiss retail trade.
Will Virtual & Augmented Reality fundamentally change shopping experiences? Is it the next technological revolution that will offer brand manufacturers and retailers entirely new options for marketing and addressing customers? Virtual reality is already being used in a variety of ways and many brand manufacturers and retailers are currently exploring the current and future potential of this technology. GfK, one of the largest market research institutes in the world, invites you to an exciting business event around these questions.
At the GfK Virtual Reality Event on 1 March from 4 p.m. in the Pathé cinema complex, Mall of Switzerland, participants will learn in the first presentation about the possible applications and future potentials in Swiss retail using international examples from various sectors.
These technologies also have a positive impact on market research. Therefore, another lecture will show how questions can be tested in a realistic environment while customers move through a virtual shop.
Zum Abschluss wird ein Blick in den akademischen Bereich geworfen und die Veranstaltung mit einem Vortrag zum Thema Mixed Reality abgerundet.Beim geführten Rundgang mit der Centerleitung durch die „Mall of Switzerland“ blicken die Besucher zudem hinter die realen Kulissen und erfahren, wie das Shoppingcenter Virtual Reality in die Customer Experience integriert. An einer Live-Demo, die von GfK NORM durchgeführt wird, erhalten die Besucher übrigens auch die Gelegenheit Virtual Reality selbst zu erleben.
Programme:
from 3.30 p.m. Arrival of guests and welcome coffee
16.00 Welcome & tour of the Mall of Switzerland Jan Wengeler, Mall of Switzerland
17.00 Virtual & Augmented Reality - Current and Future Potential in Swiss Retail Martin Fenböck, GfK Switzerland
17.30 Using Virtual Reality techniques to predict effectiveness of in-store marketing activities before actual market launch Nienke Smit, GfK NORM
18.10 Mixed Reality: Live Paper Ulrike Schock, Institute for Interactive Technologies (IIT) of the FHNW
18.30 Questions & closing remarks followed by networking & aperitif riche
Participation in the event with interesting speeches by GfK and external speakers, a guided tour of the mall beforehand and a get-together at the end is free of charge. More info and registration.
Source: GFK
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