In an article in htr hotel revue, Group CEO Laura Meyer answered questions about trends in today's travel market. Of course, the keyword Virtual Reality was also mentioned.
Just two days ago, we reported that the luxury Hotel Chedi in Andermatt is the first hotel to present itself in the Metaverse. Is virtual momentum now coming back into the tourism industry?
Hotelplan has already introduced virtual reality goggles in 2017, as we have reported. But what actually happened to it? In 2019, it was said that there was too little content on the market. The test was more of a flop.
Virtual Reality in the inspiration phase
Group CEO of Hotelplan, Laura Meyer gives hope in an interview with htr hotel revue: "I am sure that virtual reality will gain in importance - especially during the inspiration phase."
The simple reason why it did not succeed in 2017: "We were too early. If you want to create new digital offers, many hurdles have to be overcome. You need content that customers can watch - we didn't have that - the glasses have to work technically, the staff have to use them properly, and the customers have to want it."
Currently, there is not a single known case worldwide where VR is already being used successfully in a travel agency. The different players have to find each other. In Hotelplan's test, customers were mainly able to view hotel rooms and cruise ships virtually. This is especially important when it comes to the room category and to decide whether an upgrade is worthwhile. According to Meyer, VR could offer even more: "In the inspiration phase, customers will probably be able to visit much more, possibly standing virtually on a mountain or on the beach. "
The content must therefore be delivered by each side so that it becomes exciting for the customers. Switzerland Tourism, for example, already produces such content with Livemap Switzerland, which will be crucial in the future in order to be perceived as a destination. Museums and other attractions also have to produce content so that there is an attractive overall package.
Source: htc
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