It is obvious that Disney wants to combine physical and virtual worlds. The corporation is not only a leader in the production and distribution of entertainment content, but also a giant among theme parks and a technological pioneer. Incidentally, the company has a research laboratory at the ETH Zurich.

Meta-Disneyland

Disney's version of Metaversum could be marketed in a dozen theme parks. The company recently patented a VR simulator. This is said to work with an augmented reality helmet that would allow Disneyland visitors to have virtual 3-D elements superimposed over the park's backdrops. "We are excited about the possibilities associated with this type of technology," the Disney spokesperson told the "Los Angeles Times."

A year ago, the head of technology at Disney Parks wrote in a post on Linkedin: "As we look to the future, connected park experiences that transcend the physical and digital barrier and open up new levels of storytelling are one of our most exciting areas of interest. I call this concept the Metaverse Theme Park - where the physical and digital worlds converge, with wearables, smartphones and digital access points that immerse guests in the experiences of the Metaverse." These experiences are permanent, and guest engagement takes place inside and outside the parks.

Technological skills

To grow in the metaverse, Disney will have to transform itself even more into a technology company. A few days ago, Disney's CEO Bob Chapek declared on the occasion of the Presentation of the 2022 first quarter results: "Whether you call it metaverse or a mix of physical and digital experiences, I think Disney should excel in this area. And it's very important that we continue to build our capabilities and the kind of people we attract to The Walt Disney Company to reflect our aggressive and ambitious technology agenda."

Source: cetoday