Until the end of the year, Porsche Switzerland will be welcoming visitors to a showroom in a central location in Zurich in the sales pop-up at Bärengasse 16 near Paradeplatz and Bahnhofstrasse.
The Porsche Centre Zurich presents the Stuttgart-based sports car manufacturer's range to customers, interested parties and brand fans. The aim of the temporary sales format entitled Porsche Now is to meet them in their everyday environment.
Michael Glinski, CEO Porsche Schweiz AG: "After visiting a restaurant or going shopping, a visit to a Porsche Centre is only a few steps away. We want to reach more people who would otherwise only visit a Porsche Centre for a specific reason."
Virtual Porsche experience
Visitors can configure their individual dream car live and then experience it using augmented reality technology or virtual reality glasses. Anyone who wants to experience Porsche in 360° videos or panoramas, virtual or augmented reality from home can also do so via the Website do.
The pop-up store concept with a virtual experience already existed in Zurich in 2017, as we reported at the time. reported.
For a real-life experience, interested parties can arrange test drives directly at the Porsche Centres in Zurich.
Source: autosprint
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