Porsche offers VR experience in Zurich

On 10 October 2017, Porsche opened a temporary showroom at Poststrasse 5-7 on Paradeplatz in Zurich. Until 22 December, customers, interested parties and sports car fans will be offered a special brand experience, first and foremost a VR experience.

„Der Zürcher Porsche Pop-up Store ist ein neues Format, mit dem wir Kunden auf eine andere Art für die Marke begeistern wollen. Ein Porsche erfüllt niemals nur ein Mobilitätsbedürfnis – unsere Produkte stehen klar für Emotion, Design und Intelligent Performance. Dieser Massstab gilt für alle Produkte und Services, die wir unseren Kunden bieten“, sagt Stephan Altrichter, Geschäftsführer der Porsche Schweiz AG zur Eröffnung des neuen Stores am wohl teuersten Ort mitten in Zürich am Paradeplatz.

With this concept, Porsche wants to reach existing and new target groups even better and meet them directly in their everyday lives. The new location, which opened on 10 October and will remain open until 22 December, is the first of its kind in Switzerland.

The offer includes a changing vehicle exhibition of the latest Porsche models, the Porsche Drive hire programme, Porsche Driver's Selection products, as well as digital media stations and a Porsche Virtual Reality Experience. Using virtual reality glasses, visitors have the opportunity to experience the latest Porsche products in a new and fascinating way. Visitors can also enjoy a virtual lap of the Porsche race track in Leipzig as a co-driver. In addition to the brand experience, the pop-up store offers the opportunity to receive personalised vehicle advice from a customer advisor from Porsche Exclusive Manufaktur in Stuttgart-Zuffenhausen.

Source: obs/Porsche Switzerland AG