Credit suisse football AR

Credit Suisse launches Swiss Football AR Lense

Credit Suisse presents the continuation of the CSX campaign at the start of the European Football Championship, which also includes an AR application.

Last autumn, thjnk Zurich and Credit Suisse successfully launched "CSX" - the new digital banking service with which all banking transactions can be carried out via app - with the "Call of Customers" campaign. Now Credit Suisse is entering the next round, using its long-standing football commitment as a stage.

The original press release on the launch of the CSX marketing campaign reads: "A bank that feels like an app. At the centre of the 360-degree campaign is the new film "Call of Footballers". Footballers have their say in various vignettes. Former national team players Gelson Fernandes and Stephan Lichtsteiner are also featured. In addition, various short online formats were realised with amateur footballers and current national team players on the various product benefits. Two different 20-second versions of the film will run during the European Championships. This will be flanked by print and various digital and social advertising media.

Swiss Football AR Lense

In addition to the campaign with thjnk, Credit Suisse is also presenting the "Swiss Football AR Lense" on Snapchat, an augmented reality experience that allows football fans to virtually meet the stars of the Swiss national team and capture this moment digitally - as a reminder of what is probably the most extraordinary European Championship to date.

And with a Zoom background video, you can now also show your colours in your home office. The video can be downloaded directly from credit-suisse.com/footballfieber. These ideas were initiated by Credit Suisse and produced by Filmgerberei.

Source: horizont

 

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