What would a flat look like with new plants? You can easily find out. The company feey, which specialises in plants, offers a solution with augmented reality.
This is made possible by AR technology from Bitforge. Customers do not need to download an app to use the application. The mobile phone camera and a click on the link on the Feey website are enough to bring the selected plant into the house.
"Augmented reality has the potential to change online retail in the long term. The fact that no app development is required thanks to web AR is tantamount to a technical revolution that will benefit SMEs in particular," said Robin Waibel, Managing Partner at Bitforge.
To popularise the AR application, Feey launched a competition last year. Customers were able to place a giant plant somewhere in their neighbourhood and upload a picture of it to Feey. According to the plant shop, the entrants with the most creative pictures won a large plant.
AR goes shopping
Bitforge even launched an entire AR commerce service last year. The service, called "Genie AR", has so far been used not only by feey, but also by Coop Bau + Hobby and the Swiss fittings manufacturer KWC. Coop Bau + Hobby customers can see whether the Christmas tree will fit in their living room. It's very simple: you select a fir tree, scan the QR code with your smartphone and click on "Place in room" and tada: Christmas can come. KWC uses Genie AR both as a showroom on its website and as a presentation tool for the international sales team. The application also works by scanning a QR code.
Source: Netzwoche / feey
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