New VR technology from Switzerland

The brand and marketing specialists from Hotz Brand Consultants and Calydo have been working on the application areas of virtual reality for a long time. With the collaboration with Future Tech LabsFTL, which also recently moved into the Brand Leadership Building in Steinhausen ZG, the breakthrough is now imminent.

FTL's innovative "Multiverse" technology enables two-way real-time interactions in VR between people and brands for the first time, opening up new fields of application for B2B and B2C businesses.

"Multiverse technology enables companies to create impressive and immersive experiences that pay off commercially," says FTL CEO San Shepherd. He adds: "Building on existing online web processes, technologies and buying patterns, Multiverse is revolutionising the way companies interact with customers through VR."

The business use cases are diverse. FTL's "Multiverse" technology makes it easy to test and evaluate shopfitting concepts, for example, without having to invest in a physical prototype and thus reach market maturity more quickly and cost-effectively.

For the property industry, the benefits of easy-to-use virtual reality are obvious. Bettina Schoch, Managing Director at Calydo, explains: "It has been possible to view flats virtually for some time, but with the new technology, the prospective buyer does not remain alone in the property, but can be accompanied by an advisor in VR in real time. The consultant can talk to the prospective buyer live, answer questions or even show digital information material - which also leads to a significant increase in efficiency for property companies."

Another field of application is human resources. For example, job interviews with people in different physical locations can take place live in the same virtual space, which means a significant increase in efficiency and cost savings, especially for international companies. Applicants can also share and present their documents or presentations in VR. Onboarding processes or company tours can also take place in VR on a completely new level.

A foretaste is provided by visits to Oxculus Quest and Oculus Rift. Sounds like a perfect product for the current social distancing times.