In honour of the Fête des Vignerons, Swiss has developed an augmented reality app for smartphones. The aim is to offer passengers a playful and authentic experience with this innovation.
So far, Swiss, in contrast to the LufthansaSwiss has been reluctant to utilise the new "augmented reality" technology, but this is now a thing of the past. To mark this year's "Fête des Vignerons" wine festival, of which Swiss is an official partner, the CS300 aircraft has been given a special livery. The aircraft will fly to 43 destinations with 150,000 passengers from Geneva over a period of nine months. The highlight: the livery by French-Swiss artist Mathias Forbach can be brought to life using a smartphone application.
This involves scanning various illustrations, which are identical to those on the exterior panelling of the aircraft, with the smartphone from the website created especially for the project. Digital fans need to install the free "Avion SWISS" app on their mobile device and follow the instructions. As soon as the drawings move, an additional audio file is played. Alternatively, the app can also be used via the "Fête des Vignerons" brochure available on board or the tablets in the aircraft. It's worth trying it out, as you can learn lots of interesting facts about the specialities of French-speaking Switzerland and the history of the festival in a fun way. However, the audio data is only available in French and English.
The aim of the project is to offer passengers a playful and authentic experience with this innovation.
Source: Travelnews
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