Coca-Cola truck tours Switzerland with 360°

It is known all over the world, the huge Coca-Cola truck equipped with thousands of lights. The Christmas truck with Father Christmas is said to travel from the North Pole through the whole world - and yes, it also stops in Switzerland at 23 stops. The Christmas tour is organised by the event agency Out Of Office (OOO).

Virtual Reality Sleigh Ride

This year, the organisers were able to draw on all their resources and create a Santa Village at each station, with the signpost to the North Pole as the centre around the Christmas Truck. With a wide range of activities, such as a photo station in a snow globe, Santa's Post Office for Christmas greetings to loved ones at home and a virtual reality sleigh ride in Santa's sleigh. It is likely that this will be the same experience as last year, which we have heard about. reported.

The results of last year's promotion are also known by now: The VR experience attracted a large number of people, according to creators Vrowl. Young and old waited in line to take the journey into the Christmas virtual winter wonderland. At each location, hundreds of people wanted to try the VR experience. The experience created a lot of buzz on the internet and social media and was shared many times.

360-degree camera platform

A 360-degree camera platform was also installed, a photo station with mistletoe for a kiss with your loved one and, of course, the well-known living room of and with Santa, where children can take a photo with Father Christmas. The moment of seeing the children's beaming eyes is unforgettable.

"We have been organising this tour for Coca-Cola for years now. Nevertheless, every year it is beautiful and heart-touching to see how much joy this event brings to children all over Switzerland," Raffael Kühne, owner of the agency OOO, is quoted as saying.

With this tour, Coca-Cola reached around 100,000 enthusiasts at 23 stops throughout Switzerland.

With this in mind, we wish you a wonderful Christmas season, even though there will certainly be more to read from us before then!

Source: Personal