Artistic forms of expression are becoming increasingly unique and abstract with digitalisation. Creators like Johwska, Johanna Jaskowska (28) from Madrid, who launched the filter called Beauty3000, mix the physical with the digital and create something new for the fashion world.
When she launched the Beauty3000 face filter back in 2019, she became famous virtually overnight and her follower count rose to 15K - Johanna Jaskowska now has more than 700K. The augmented reality (AR) filter makes users look like a human cyborg, covering their face with a shiny, mirror-like layer of plastic. Highlights appear in shimmering turquoise, hot pink and paper white. You can find countless images under the hashtags #Beauty3000, #Zoufriya and #Blast.
Merging boundaries and explaining AR
Since the release of Beauty 3000, Johanna has had a job as a creative at NIKE's Headquater, and in her spare time she continues to create face filters for names like Billie Eilish and J. Balvin. The face thus becomes the stage of AR. Johanna reinvents fashion with her work. She programmed the fabric for the first digital couture dress to float like a soap bubble.
With her applications, the digital creative shows that where the physical limitations of fashion and the body are removed in the digital world, completely new possibilities for form and texture arise. For Jaskowska, the playful filters are an important start: wrapping complex technology in dazzling surfaces helps to make augmented reality understandable to a wide audience.
Jewellery with extras
She herself has already understood this: She is currently developing a speculative jewellery collection with which she is exploring the question of how our senses can be extended in augmented reality in the future. A piece of jewellery for the ear would then no longer just have an aesthetic function, but would also enable its wearer to control the inner and outer worlds of sound at will. Even if this is still a dream of the future, Jaskowska is certain that this reality will open up new spheres.
Source: FAZ / demodern
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