Weleda AG celebrates one hundred years of success in 2021. Since its foundation, the company has set standards in certified natural cosmetics and anthroposophic medicines. As a pioneer and reference company for sustainable business practices, Weleda will strengthen its commitment to healthy soils and the preservation of biodiversity in its anniversary year 2021. A 360° experience will also be used to demonstrate this.
Together with two other pioneers - the Dutch physician Dr Ita Wegman and the German chemist Oskar Schmiedel - Rudolf Steiner founded the company in 1921. Today, Weleda AG is the world's leading manufacturer of certified natural and organic cosmetics and medicines of the anthroposophical therapeutic approach.
Weleda Gardens: experience biodiversity hotspots digitally
Weleda cultivates eight medicinal plant gardens worldwide according to the guidelines of biodynamic agriculture. While biodiversity is declining all over the world and around 10 million hectares of arable land are lost every year, they form a hotspot of life with numerous animal and plant species. Around six billion organisms live in just a handful of biodynamically farmed soils.
Weleda opens its gardens to the world for its 2021 anniversary. The digital platform Weleda Open Garden delivers authentic, relevant and shareable content, including special features such as 3D visualisations and augmented reality.
Visitors learn interesting stories and valuable advice from Weleda experts that they can apply in their own garden, on their balcony or in their living room. Always at the centre: the vibrant, diverse life of biodynamic gardens - above and below ground.
Source: presseportal
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