As a 3D avatar at the virtual trade fair

Bandara implemented a virtual showroom for Ingram Micro in which Dell products were presented. Since the in-house exhibition fell victim to the pandemic, Ingram Micro looked around for an alternative and decided that it could still take place with virtual reality.

The VR/AR service provider from Zurich implemented a virtual showroom for the leading ICT distributor, in which various Dell products are presented. Visitors could select an avatar for their visit to the trade fair and then move freely through the rooms. They did not have to do this alone. Dell consultants were also sent into VR, so that they could answer questions and explain products as they would at a real trade fair.

Webbased implementation

The implementation was completely web-based: Ingram Micro's customers received a link that could be opened via laptop / desktop or smartphone / tablet - neither software had to be downloaded nor an account created. According to Bandara, the first virtual trade fair was a success.

Ingram Micro also considers the realisation of the virtual trade fair a success. "In particular, the opportunity to exchange ideas directly with consultants and other visitors generated enthusiasm," says Thomas Herrmann, Business Group Manager Dell Technologies at Ingram Micro. Ingram Micro is also planning to offer a virtual showroom next year. This is to be supplemented with further features and products.

For Bandara, such trade fairs, 360° tours and showrooms are nothing new. You already designed a virtual showroom for Geberit in 2017, for example, which we reported.

Facebook has also recognised the potential of VR for business. At the end of May, Oculus for Business came out of the beta phase. With this offer, the Facebook subsidiary wants to react to the growing demand for virtual reality from companies.

Source: personal / Netzwoche