On more than 350 square metres of presentation space, interested parties can discover innovative technologies and solutions for activating their target group at Messerli's new Digital Lab.
A space for innovation: Messerli opens the new Messerli Innovation Centre at its headquarters in Wetzikon. Digital Lab. On more than 350 square metres of presentation space, interested parties can discover innovative technologies and solutions for activating their target group.
In the Digital Lab, visitors can experience new technologies such as micro mapping, augmented reality and virtual reality live. The plug-and-play solutions from Messerli's rental programme will also have a home there.
Successfully activate customers
In the Digital Lab, Messerli develops and tests the latest formats for successful digital customer activation. The concepts go beyond the use at trade fairs and events: the aim is always to extend the life of the activation so that a lasting effect is created.
With the opening of the Digital Lab, Messerli wants to strengthen its focus on experience-oriented communication. Interested parties can make an appointment for a guided tour of the lab at any time. The lab can also be rented for smaller events such as workshops or team building.
Messerli's digital journey of discovery began a long time ago with augmented reality and virtual reality. Since then, Messerli has been using its AR app together with its publications to make further content accessible. Their customers discover the designs of their projects virtually using VR glasses.
You can find a short insight into the lab in the video:
Source: Personal
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