New York gets a machine room for digital art

More space for VR art: the New Museum and the Onassis Foundation are supporting artists who develop multimedia works in New York. The ONX Studio is due to open in March.

The opportunities for artists, filmmakers and designers to try their hand at AR, VR and experimental film are few and far between in New York. Rents are too high on the chic Manhattan peninsula. Two institutions want to change that.

In spring of this year, the ONX Studio in Midtown Manhattan in the Olympic Tower. The Onassis Gallery of the wealthy heirs of Greek shipowner Aristotle Onassis is also located there. "The Onassis, New Inc extended Reality Studio"the cumbersome studio name in all its splendour, already indicates to the insider that two digital pioneers have joined forces here.

Stories in the digital space

The New Museum has been running New Inc. for six years, a laboratory that lays the foundations for imaginative storytelling in digital space. It sees itself as an incubator for the visually and acoustically sophisticated development of computer-generated spaces. New Inc members and alumni have already received numerous awards, including Emmy Awards and prizes at film festivals from Cannes to SXSW Film.

The Onassis Foundation has been committed to contemporary art for many years. However, its particular focus is on multimedia, digital works that are simultaneously anchored in real and virtual space. Twelve artists and producers will work in the 370 square metre ONX Studio for a year. Once a year, the studio will become a gallery for four weeks, where ONX members will present their latest creations.

Source: Handelsblatt

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