Ikea relies on virtual reality in training

To inspire employees with this sustainability strategy, Ikea uses virtual reality.

Sustainability is a key issue at Ikea. With its "People & Planet Positive" strategy, the Group has formulated ambitious sustainability goals that are in line with the UN's Sustainable Development Goals.

To get employees excited about this sustainability strategy, Ikea is using virtual reality: they can now experience the company's commitment to sustainability up close with the help of VR glasses. A ten-minute VR film teleports employees to a Polish forest, a refugee home in Bern and the world's most sustainable Ikea shop in Kaarst, Germany, among other places. The VR film was produced by the Swiss companies De-Lay, Frame Engine and Bandara designed and realised.

According to the press release, the big challenge for the producers was to pack a wide variety of themes and activities into one story. To give the film a common thread, they therefore told the story from the perspective of a "Poäng" chair, which is "reborn" as a kitchen front at the end - proving that topics such as the circular economy are already more than just buzzwords at Ikea.

Source: Advertising Week