Experience Aarau and the Aarau tradesmen's market virtually

The web and advertising agency interpunkt took the initiative for the city of Aarau and the Markt Aarauer Gewerbetreibender (MAG) and created an attractive 360° tour. At the MAG stand of aarau info, visitors could experience the tour even more intensively with virtual reality glasses.

Aarau has many architectural and historical highlights as well as impressive vantage points to offer. The web and advertising agency interpunkt has combined these places into a virtual 360° tour just in time for the MAG. But that's not all: the MAG can also be visited virtually. Visitors to the website www.aarau360.ch have the choice between the short guided tour through the old town of Aarau and the visit of the MAG.

On the city tour, city guide Agnes Henz reveals what makes Aarau so special. There is a lot to discover on the tour, from the postcard view to the Aarau landmark. The virtual tour is intended to encourage people to discover other hidden places in the city steeped in history. If the choice falls on the MAG, the tour leads through the various venues of the fair. From the opening ceremony in the market hall, to the exhibition stands on the Graben and the exhibitors' tent, there are seven locations to experience. And best of all: with the real soundscape, the virtual visit becomes a highlight. interpunkt produced the recordings just in time for the start of the fair to attract visitors to Aarau. Today, after the fair, the review awakens anticipation for the 2019 fair.

"Simply brilliant!", says Corinne Gubler from aarau info. "The combination of image and sound makes Aarau tangible. The tour created by interpunkt offers us new opportunities to promote Aarau as a location." And that this innovative insight is well received was confirmed at the MAG. At the aarau info stand, visitors were able to experience Aarau with the virtual reality glasses and were thrilled.

On the Website you can also order a pair of glasses directly for 20.

Source: Media release