Visit the Migros shop in VR

For the first time in the world, ten people have simultaneously visited a property in virtual reality: a new Migros shop.

Ten Migros managers are in Zurich-Altstetten by a Shop that doesn't even exist yet. A new Migros branch in Schlieren became virtually walkable before it is finished. It is the largest simulation of a construction project in the world. It was installed in the virtual reality hall "Fusion Arena" in Zurich Altstetten. The supermarket area through which the Migros representatives could walk was a whole 3000 square metres. The project was a first for the Migrosbut also for the VR Hall Fusion Arena itself.

During the walk-through, the managers and members of the Migros building committee discussed aspects such as the ceiling height, interior design and room size. "For all participants, it was the first time they had really moved around in virtual reality, which is already a special experience," explains Ronny Toblerwhich operates the VR Hall Fusion Arena.

Impression of the object

Migros Project Manager Piotr Dawidowicz saw the benefit above all in the fact that everyone gets the same impression of the property during the walk-through and has the same idea of any problems that may arise. The Migros sees the project as an experiment that cannot yet become the standard for all projects. However, the "proof of concept" with the supermarket hall in Schlieren has been successful.

Tobler and his team received from the Migros 3D models and textures in advance, as well as descriptions of the materials at various locations in virtual space. The corporate design of the Migros be replicated as realistically as possible.

High costs

For the visualisation of such a construction project as the 3,000 square metre supermarket, companies have to reckon with steep costs between 20,000 and 40,000 Swiss francs. For companies, however, cost savings should result if, for example, building or construction errors are avoided, as the VR hall operators promise.

During the walk itself, the Tobler and his team out. "We monitor a simulation like this from a technical point of view and an architect or builder takes the lead. In this case, the project manager has taken this on."

Source: Handelszeitung

 

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