Ifolor launches photo app with augmented reality function

Whether it's a house party, birthday or the last weekend away: the new ifolor app "My Moments" brings photo moments back to life. The interaction between the app and the photo book is revolutionary: your photo book pages come to life using augmented reality.

The ifolor app "My Moments" creates personalised moments from photos from your smartphone, Facebook and Instagram. The app's intelligent automatic album creation function merges all photos from different sources that originate from the same experience into one moment. If you use Live Photos in your photo book, you can later point your mobile phone camera at the image and immediately relive it on your mobile phone screen as an animated Live Photo. The static party photo in the photo book thus reawakens as a dancing party crowd, the captured ski jump from the last ski holidays picks up speed again and the candles flicker again on the snapshot of last year's birthday cake.

The most beautiful moments can be relived as moving images and are perfect for giving as a gift. By scanning the QR code in the photo book, the recipient can access all the live photos. In addition to suggested moments, the "My Moments" app also offers the option of creating moments defined over time, so the yearbook can be designed in no time at all. "The app is a milestone in our company's digital transformation process. With "My Moments", we are creating a new form of interaction with our photo products that also provides an unexpected moment of happiness," says Filip P. Schwarz, CEO of ifolor.

Photo books in the "Deluxe A5" and "Spiral A6" versions in black or white can also be ordered via the app. For the time being, however, only in Switzerland. An expansion of the range to a further 15 countries is planned.

The app is available for Android and iOS. For the realisation worked Ifolor together with Ubique. "It wasn't just about doing something new, but for us the real customer benefit was always in the foreground," comments Mathias Wellig, CEO of Ubique. The collaboration marks the beginning of a closer cooperation between Ifolor and Ubique in the context of the digital sales process.

https://www.ifolor.ch/

https://www.youtube.com/watch?v=7jlCyHCwTgA

Source: Media release