Ikea fordert Paare in AR-Gaming-Show heraus - Schweizer Virtual Reality News

Couples therapy with furniture: Ikea challenges couples in the style of a gaming show. Using the augmented reality app, they compete against each other and test how compatible their tastes are.

Anyone who has ever strolled through a crowded furniture store on a Saturday - or rather, let themselves be pushed by the masses - will be familiar with the same old discussions to the right and left along the way. A real stress test for all relationships. It's great to see how far furniture tastes can drift apart. While one person is happily rocking in a cosy retro armchair, the other is enthusiastic about a reclining leather monstrosity with adjustable bells and whistles. While he favours the elegantly lacquered sliding-door wardrobe, she only wants natural wood in her country home. And then there's the best argument.

The agency 72andSunny Amsterdam used this to develop a light and airy advertising idea for Ikea: a couples' duel in the style of a game show with augmented reality.

Duel with augmented reality app

The campaign promotes the launch of the Ikea Place Android app. And it is advertised here as a mediator. Lifestyle blogger Caroline Solomon hosts the show, which is bathed in pastel colours.

"Matchers Keepers" challenges couples and flatmates who willy-nilly have to agree on furnishing their home together. Ikea tests how compatible they are and pits them against each other in an augmented reality duel.

The task: use the Ikea Place app to virtually place or remove pieces of furniture or lamps in just a few seconds. If the results match, the couples can take the piece of furniture with them. If not, they just carry on arguing.

Gregg Clampffer, Creative Director of 72andSunny Amsterdam, explains how they came up with the idea: "When we took Ikea Place into our own homes and tried it with our partners it became apparent almost immediately that the furnishings we were placing and the ones that they wanted to place were not the same. We figured that consumers could also appreciate this tense but good spirited challenge of high stakes furniture selection."

The not entirely serious game show is designed to encourage people to use the AR app to agree on a piece of furniture before they buy it. Three episodes of "Matchers Keepers" can be viewed on YouTube.