When the alarm suddenly goes off on the virtual offshore drilling platform

There are certainly easier tasks for advertisers than drumming up support for gas detection devices or protective suits. A virtual reality application by the digital agency Demodern for the new client Dräger, a global leader in medical and safety technology, now impressively shows how the rather "dry" topic is communicated with a playful approach in the B2B sector.

An emergency on an offshore drilling platform in the middle of the ocean: toxic gas has leaked out, a detector sounds the alarm in a flash. Quickly put on the life-saving equipment with protective suit, oxygen cylinder and gas detector and reach the safety area in time. Mission completed.

With this scenario called "Offshore Rig VR-Experience", the Cologne-based digital agency Demodern aktuell, which already had the pleasure of executing a VR application for IKEA, is designing the advertising presence in virtual reality for its new client Dräger. The listed company produces and sells devices and systems in the fields of medical, safety and diving technology. With the help of the VR application, which can be viewed via the Oculus Rift headset, the user can playfully get to know Dräger's products. The user is immersed in a drilling platform scene, carries out an exciting mission and gets to know the Dräger products, such as the warning system and the oxygen cylinder, almost as a side effect.

VR for B2B in use

With this work, Demodern wants to show that virtual reality can also be used successfully in the B2B sector. It can take customers to places - such as this oil rig - that would otherwise be difficult or even dangerous to access.

The VR application is primarily used at international trade fairs and events such as the oil and gas trade fair ADIPEC in Abu Dhabi and SPE Offshore Europe in Aberdeen. This is because Dräger is primarily targeting trade visitors, customers and buyers from the B2B segment, who are to be made aware of the need for safety devices and emergency warning systems. "With our first Real Time VR experience, we are demonstrating that VR is a serious technology that can be used to impart knowledge and explain complex products in a playful way - also in the B2B sector," says Demodern Managing Director Kristian Kerkhoff.

Source: Horizon