Customised Virtual Reality Game for Axa Winterthur

The agency coUNDco.ch is committed to creating lasting virtual experiences. In addition to designing and creating VR applications, 3D adventures and 360-degree experiences, they also provide equipment and customised hardware solutions.

Axa Winterthur project

This year, the Energy Challenge In terms of communication, everything is characterised by virtual reality and coUNDco has accepted the challenge and designed and implemented a VR game in-house for Axa Winterthur's presence. The mechanics of the game are simple and exciting at the same time and the realisation stands out thanks to its realism and attention to detail, says the agency on its website.

In a city of the future, the player is given the task of converting as many smoking diesel and petrol vehicles as possible into clean e-cars or e-buses. Equipped with a controller, you move through the streets like Godzilla and can hardly wait until you discover the next cloud of smoke and conjure it away. And even though the playing time is limited to 2 minutes and the aim is to transform as many vehicles as possible, you shouldn't miss the opportunity to look around in between - because it's in VR. In addition to flocks of birds and aeroplanes, which you come face to face with, you also have a view of the lake and the city panorama. The game is linked to a competition in which you can win a Renault ZOE for a year as well as the right electricity refuelling card for the Swisscharge filling stations.

Virtual reality box for use at trade fairs and Cardboard VR glasses to design yourself

The coUNDco VR box is made of sturdy reboard material and can be easily assembled and dismantled using a self-explanatory plug-in system. It is variable in terms of the design of the walls as well as the size and assembly variants, and the transport packaging with castors facilitates handling between uses. The idea for the VR box came to coUNDco as part of an order for a customer. The aim was to provide a certain degree of privacy for people who perform strange-looking movements during a game with glasses on their heads and a controller in their hands. At the same time, setting up a VR experience for coUNDco's customers had to be as simple and attractive as possible.

As a second product development and also developed together with Flyerline, coUNDco presented Cardboard VR glasses. The highlight here: They can be customised, are cost-effective and are available in small quantities. This makes the goggles not only a visual highlight at a virtual reality event but also a great giveaway.

Source: coUNDco