Advertising platform Vertebrae receives $10m funding

The virtual reality advertising platform Vertebrae hat in einer ersten Finanzierungsrunde 10 Mio. Dollar einsammeln können. Der nach eigenen Angaben auf „Native Virtual Reality Advertising“ spezialisierte Werbeanbieter betreibt seine Plattform im Moment noch im private beta.

Native advertising for virtual reality refers to the embedding of advertising in the content. It is therefore comparable to paid advertising boards in football or racing games or the product placement-like use of a certain type of car in an action game.

Source: Images and videos vertebrae