For some, the metaverse is a gimmick, for others it's the next step in digital transformation. Dominik Lämmler looks after agencies in German-speaking countries for Meta. In the "Glasklar" podcast, he talks about how far metaverse has come, what opportunities it offers companies and where he sees the greatest potential.
The term metaverse is not new. In 1991, Neal Stephenson described the metaverse as a virtual reality in which people walk around as avatars in his science fiction novel "Snow Crash". Three decades later, the metaverse is no longer science fiction, but fact.
There are still few business cases with added value, and many companies have so far only used the metaverse for marketing campaigns. But the potential is huge. For example, remote meetings or virtual showrooms that look deceptively real and turn every meeting or visit to the showroom into an experience. Dominik Lämmler confirms this in the latest episode of the Swiss marketing and sales podcast "Glasklar". In an interview with Glaswerk CEO Tobias Gläser, Lämmler explains who and what Metaverse is suitable for, presents specific examples with customer benefits and explains why companies should not miss this opportunity under any circumstances. The podcast episode is now available on Spotify, Apple Podcast and Google Podcast available.
Source: werbewoche
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