The agencies Jung von Matt and Morrow Ventures are joining forces and launching a joint Web3 Practice to accompany clients on their journey into Web3. Part of this is a Metaverse Masterclass.
Everyone is talking about the metaverse, NFTs and DAOs. The hype is huge, and the fear of missing out is almost greater. But how do you position a brand in the metaverse? Do NFTs make sense and does my target group even use cryptocurrencies and channels such as Discord? The Metaverse Masterclass launched by Jung von Matt and Morrow Ventures answers questions like these. A team of experts, consisting of creative and business building professionals from Jung von Matt and Morrow Ventures, will enable customers in the masterclass to explore the possibilities for their company in Web3 - and to implement them straight away. The team from Jung von Matt Nerd, the agency for nerd and pop culture from Germany, which has realised a Web3 case for watch manufacturer IWC, will also be taking part.
From the Masterclass to the Master of the Metaverse
The Metaverse Masterclass is part of a Web3 Practicewhere customers are supported by an interdisciplinary team, from their own Web3 strategy and NFT collections to their own presence in the Metaverse. On the one hand, the aim is to set the tone in the fast-moving Web3, but also to develop long-term strategies for the role that the brand can play in Web3 in the future. And this along the entire value chain: from education and ideation to strategy, creation, technology and community building.
"The hype surrounding Web3 is huge. And the question of how companies should deal with it is everywhere. It's all about one thing: understanding what Web3 can do and how it fits in with your own company. This raises questions such as: How do I activate and win over the Web3 community for my company when it can no longer be found on Instagram or TikTok?", Robert Iken, Managing Partner of Morrow Ventures, is quoted as saying in the press release.
"Our aim is to work with clients to find out where the journey in Web3 can go - and where it can't." Luitgard Hagl, Managing Creative Director of Jung von Matt Limmat, adds: "With the Web3 Practice, we fully utilise the "Power of Many" of different experts. This applies both to our Swiss network and to our German colleagues from Jung von Matt Nerd. This means that we combine business building expertise, creative excellence and an understanding of pop culture in a unique offering. And all this with a full focus on empowering our customers."
Source: personal
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