Rent a PR makes press conferences affordable in the Metaverse

Access to the metaverse is complex and cost-intensive, accordingly almost only large companies are represented so far. The Zurich and Verbier-based PR agency Rent a PR sets another milestone with the cooperation and press conferences in the Metaverse.

The new offer from the PR agency Rent a PR covers all processes that companies use to get in touch with their various stakeholders. Whether press conferences, general meetings or product launches: What used to take place on site is now also possible in the metaverse. "I am very pleased that we were able to win Zreality as a cooperation partner and look forward to the future collaboration with the professional, internationally active team," says Brigitte Kaps, CEO & founder of Rent a PR.

Technology partner Zreality is a German company specialising in events, communication and collaboration in virtual space. "The metaverse is not just a trend, but has already been used productively by companies for some time in the form of virtual and augmented reality solutions for many application areas such as sales or training. Press conferences are now another exciting opportunity for companies to connect with the market," says Michael Neidhöfer, CEO & Co-Founder of Zreality. "We are very much looking forward to working with Rent a PR as a pioneer in this field."

Press conferences: more efficient, larger target group, more sustainable - and timeless

Press conferences conducted in the metaverse have numerous advantages - both for the companies and the participants. "The fact that many companies find it difficult to get journalists to attend their press conferences is also due to the large amount of time involved," says Kaps. At a Press conference at the Metaverse interested parties can log in wherever they are and participate in the event via avatar, even without virtual reality glasses. In addition, it is possible to record the event so that it can be visited afterwards. It goes without saying that there are no limits to the number of visitors in virtual space. The potential of the brand or a product is made tangible.

Tailor-made PR consulting on demand instead of expensive retainers As always with Rent a PR, the same applies to the new: offer Companies only pay for what they need. Thanks to the customised offers, whether in the form of packages or subscriptions, start-ups and SMEs can keep the effort or costs within manageable limits, says Kaps. "With our offer, together with Zreality, we make it possible for companies to take their first steps in the metaverse and to arouse the interest of international journalists.

Source: presseportal