When deciding whether and what type of metaverse to use for a marketing campaign, it is important to consider the target group and the project. In the last live talk in the "Digital Business Transformation" series, we discussed marketing in the metaverse.
Christof Zogg spoke to Vaida Saltenyte (YouHodler), Christan Aichhorn and Gustavo Salami (Kuble) in the studio and in the Metaverse about the YouHodler initiative in collaboration with Kuble.
Scavenger hunt in the Metaverse
YouHodler wanted to draw the attention of the target group of crypto users who are already familiar with blockchain technology to its services. The idea was to do something new and not just let customers walk around in the metaverse. In order to realise the idea, cooperation was sought with Kuble and a scavenger hunt was developed in the metaverse. This gave potential customers a fun way to familiarise themselves with YouHodler services and earn a wearable (NFT). In addition, the daily winners of the scavenger hunt won Mana cryptocoins from Decentraland.
According to a press release, the campaign aroused great enthusiasm and was also spread by visitors to the Metaverse. The campaign was also a success for YouHodler's branding offline.
It takes time
A lot of time needs to be planned for a campaign in the metaverse. In addition to a clear briefing on the objectives and target group, additional questions, especially legal issues, need to be answered. The terminology should also be clarified so that everyone involved is talking about the same thing. As the metaverse is an evolving technology that produces new functions almost daily, it is also important to understand the limitations. To stay one step ahead, it is advisable to start early with a small campaign in order to learn, test, optimise and be able to apply this experience in the future.
All of YouHodler's learnings and experiences, as well as an outlook on where the metaverse could develop, can be found here in the video:
Source: personal
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The metaverse will change companies in many ways, and marketing offers an ideal field for experimentation. But is the metaverse ready for marketing? This question was in the LSA Live-Talk last Wednesday.