With the augmented reality (AR) platform Yago, the Zurich-based agency Bitforge aims to significantly simplify the creation of AR models for websites and online shops, thereby opening up uncomplicated access to augmented reality for companies.
Does the TV match the chest of drawers or the carpet in the bedroom match the colour of the curtains? One click and the question is answered. At the touch of a button, the product can be placed and inspected within your own four walls using the AR app called Yago.
Creating AR models has never been so easy
However, not every company currently has AR-capable 3D models of its products. Yago offers the option of ordering these from them. All Yago needs is the link to the product page in the shop with photos and dimensions. The photorealistic AR models are ready within a few days.
Yago provides an analysis tool so that it is always clear how and to what extent the AR models are being used by users. Everything is documented and summarised at a glance in the statistics centre.
To view the whole thing in AR, of course, you need an AR-capable device. The centrepiece of the website is the AR button. This is where all of Yago's intelligence is located - it recognises whether the user is surfing the website with an AR-capable device or not. If so, the camera with the product is automatically opened and the placement process begins. If it is not an AR-capable device (e.g. a laptop), a QR code appears, which can then be easily scanned with a smartphone.
The 3D models can also be integrated into existing image galleries. In addition to the AR functionalities, this gives customers the opportunity to view the product from all sides in the image gallery.
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