Dept launches Metaverse Practice

The international digital agency Dept has announced the launch of its own metaverse practice, which brands can use to redefine the way they interact with consumers, according to a press release. The Metaverse Practice brings together around 100 crypto, blockchain and game developers, 3D artists, virtual and augmented reality experts and software engineers who have developed innovative AR/VR, Web3 and metaverse experiences for clients over the past year.

Dept says it is currently working with several global brands from the fashion, entertainment and commerce sectors and will be launching a number of new projects in the coming weeks, ranging from "immersive experiences" to NFT marketplaces.

"Over the past year, we have been able to gain a lot of experience with Web3 technologies to support our customers in the realisation of unique digital experiences. This gives brands the opportunity to develop fully immersive 3D worlds from scratch and transform the customer experience into a completely new reality," says Max Pinas, Executive Creative Director at Dept, in the press release: "With our dedicated Metaverse practice, we are able to bridge the gap between CMO and CTO. We see this as a creative opportunity comparable to the very first websites - we are at the dawn of a new digital age."

Yann Wanner, Head of New Business and Web3 contact at Dept Switzerland, adds: "As pioneers in tech and marketing, we help brands to always be one step ahead. To ensure that this is also the case in the Web3 world, we are planning to open a working hub in Zug's Crypto Valley in the near future in order to be even closer to the industry and our customers. "

In the last twelve months, Dept - which claims to be a pioneer in the field of Web3 innovation - has introduced a number of market innovations:

• March 2022: Together with Vogue Business, Yahoo and Journee, Dept hosts a Metaverse Experiencein a "unique immersive, virtual world".
• November 2021: Dept has the first open source white label solution Algomart which is based on the Algorand blockchain and enables companies to develop their own NFT marketplace.
• September 2021: Together with Journee, Dept has launched the first Meta-Festival organised by the Metapolis Foundation, with over 4000 people visiting the hybrid Metapolis world
• May 2021: Tens of thousands of visitors from all over the world came together during the Eurovision Song Contest Rotterdam 2021 in the Dept-created Eurovision Village 2021 met.

Based on the knowledge gained from these projects, Dept has bundled the expertise of its more than 2,500 employees into teams and assembled a global team of experienced specialists in its Metaverse Practice, according to the press release. Dept's Metaverse Practice includes expertise in the areas of blockchain technology, decentralised applications, AR, immersive experiences, cryptocurrencies and data as well as creative marketing power.

According to the press release, Dept has also announced that it will host what it claims will be the world's first 24-hour event in the metaverse on 28 June 2022. The largest meta festival to date will connect all parts of the world. The event will bring together forward-thinking innovators, technologies, brands and people at a virtual venue called Metapolis, offering participants hundreds of talks, music, workshops and more. In Switzerland, Dept is organising an extensive Web3 event in the run-up to the event.

Source: Personal / Image: Dept