Red Bull Hidden World

Discover Red Bull's Hidden World at the Museum of Transport

With the new Hidden World app, virtual experiences can be discovered around the Red Bull Media World exhibitions at the Swiss Museum of Transport.

In Lucerne in the Swiss Museum of Transport there is a scavenger hunt in which you can find a hidden world: with the Hidden World app virtual experiences around the Red Bull Media World exhibitions be discovered.
The interactive exhibition at Red Bull Media World invites visitors to experience media with all their senses. By following a rocket through the augmented reality room, discovering hidden treasures or solving puzzles about museum contents, players can make progress in the latest scavenger hunt.

The story

All props for the Red Bull Flight Day have been stolen. The players are called in to help win them back by using their mobile phones to find augmented reality clues and solve games and puzzles. After successfully completing the various stages, you set up the Red Bull Flugtag ramp, select your favourite flying object and landing site and shoot a personal Flugtag action video.
And it's as simple as that:
  • Players download the Hidden World app onto their smartphone:

  • Players open the app when they are in the Red Bull Media World in the Swiss Museum of Transport.
  • After the introduction, the game begins with the overview map and the search for the hidden QR codes.
  • The game interaction points (QR codes) are distributed throughout the various Red Bull experiences in the museum.
  • By using the smartphone as a lens, various symbols around the museum are brought to life.
  • Once all the QR codes have been found, the players go back to the start/finish pillar in the Red Bull Media World and virtually build their Red Bull Flugtag ramp in the app.
  • You can then use the vehicles and objects you find to create your own personal flight day action video and, if you wish, share it on the screen with other museum visitors.

The Swiss Museum of Transport always offers exciting virtual and augmented reality attractions, as you can also see in our Read the reports can.

Source: Transport Museum
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