Maybaum Film trains new formats

Artificial intelligence, virtual reality and high-resolution mobile phone cameras: technological change does not stop at film production. The new Maybaum Film Lab has been set up to equip us for these changes.

The idea behind it makes sense: "In our daily business, we don't have the time to learn new applications and new formats. The lab offers our team the opportunity to let off steam without the stress of everyday life," explains Michel Frutig, Creative Director of Maybaum Film.

The first Maybaum Film Lab took place at the end of April. Employees were able to try out new software, which was tested under real production conditions on three fictitious projects. Six actors and actresses were available to the filmmakers for the filming.

The team focussed on new tools for post-production. "For example, we tried out a virtual reality application from Facebook and shot additional short videos with the iPhone," summarises Frutig. The users were also impressed by a colour grading plugin based on artificial intelligence.

Not for the executive floor

The lab is intended as internal training for employees - the bosses do not take part. "The management keeps a low profile. This is intended to take the pressure off the employees; they enjoy a kind of fool's freedom," smiles Michel Frutig, who is a member of the management team himself.

The Baden-based film production company has provided a small budget for props and tools for the in-house training programme. However, the fact that employees are not available for the business for two days is more cost-intensive, Frutig told Klein Report about the costs.

The next Maybaum Film Lab is planned for 11 and 12 November and will then take place twice a year. "In future, we would like to have external experts on board to provide new input in presentations, for example - provided the coronavirus situation allows it, of course," concludes Michel Frutig, looking ahead to the upcoming training courses.

Source: Kleinreport