Serviceplan Suisse launches campaign with AR for new UP-Box

Serviceplan Suisse has created a campaign for the launch of the new drinking water installation box, the so-called UP-Box, from R. Nussbaum AG, which also works with AR.

The UP-Box is the family company's latest innovation and is designed to make life in the sanitary industry easier. With this in mind, Serviceplan Suisse designed and realised a humorous B2B campaign. It is based on the idea that the UP-Box defines a new standard for sanitary professionals and that it looks funny at the same time - as if it had eyes, a nose and four legs. Reason enough for enthusiastic plumbers to take a selfie on site. Photographically appropriately realised by Jonathan Heyer.

Mailing with AR

The campaign by Serviceplan Suisse is aimed directly at the sanitary industry and includes print and online advertising media: from mailings in which the UP box can be viewed via augmented reality to video ads on Facebook. A competition at the POS is also designed to encourage participation: Anyone who takes a selfie with the new UP-Box on the construction site or in a Nussbaum branch and posts it can win one of five smartphones - or various other prizes.

Source: Horizon / Personal