How adidas uses augmented reality in its flagship store

The project is designed to interactively introduce customers to the "Sustainability" shop area. Here, sustainably produced adidas products are offered and staged. The collection items are based on processed plastic waste collected from beaches and coastal regions. Customers who have the adidas app will receive a notification in the Paris store. They can then go on a discovery tour.

Specifically, customers who hold the "For the Oceans" app up to the screen in the store see the impact and effects of consumption and plastic consumption on the world. The customer finds himself in an AR ocean world. A giant whale circles the user and begins to pick up plastic floating in the water.

The customer is then invited to help pick up the ocean rubbish as well, and experiences how the rubbish is turned into small plastic particles, which are spun into thread and transformed into the latest shoe in the collection.

The project is part of adidas' Platform A initiative, which, among other things, works out how digital innovations can positively influence retail. Therefore, brand building and increasing sales are the obvious goals. But: "Our project not only serves the brand positioning of adidas as an innovator, but also points to the company's activities regarding environmental protection and sustainability. These are two important aspects that come together," adds Robin Sho Moser, CEO of eyecandylab.

Source: internetworld