Google relies on augmented reality advertising

Beauty influencers can now bring products even closer to their viewers with Google AR.

Google now offers a new form of advertising on YouTube on. Influencers and brands can add an augmented reality feature called AR Beauty Try-On to the products they present. While the product is shown in the YouTube video, viewers can try it out virtually on themselves.

This lends itself to the ubiquitous make-up tutorials on YouTube, for example, which can be displayed on a split screen. An influencer then shows a new lipstick, for example, and viewers can see directly how it would look on their own lips thanks to augmented reality.

Cosmetics manufacturers are already on it

The feature will first be offered on YouTube's FameBit platform, which can be used by companies and influencers to organise advertising campaigns. The first company to use AR Beauty Try-On is the cosmetics manufacturer MAC.

However, the AR concept is not entirely new. A number of cosmetics manufacturers, including Sephora and L'Oréal, already offer similar functionality in their apps. However, Google's technology is open to all manufacturers and influencers for any type of product.

Source: Bluewin