Takondi, Tartt and Die have created a digital world of experience with augmented reality via the Dobi app for the four beauty divisions Hair, Nail, Cosmetics and Feet of Dobi-Inter AG.
Dobi Inter AG offers over 12,000 products and 100 global brands in the four beauty divisions Hair, Nail, Cosmetics and Feet, probably the most comprehensive range of products for professionals in Switzerland. Since January 2018, customers have been able to use their smartphones to scan various pages of the inspirational magazines and selected posters in the specialist beauty stores with the Dobi app and enjoy lots of additional inspiration, tips, tutorials and weekly changing offers.
As you can see in the short clip, all you have to do is scan the images with your smartphone and additional information about the products, including videos, is displayed. This makes the paper interactive.
The app is freely available for iOS and Android in the app stores.
Source: Personal
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