Augmented reality has already reached many brands and companies. Now ProSieben is following suit with the knowledge magazine "Galileo" and is launching an AR week in which two reports with augmented reality will be broadcast daily starting today, Monday, 6 November.
A globe that floats next to the TV? A train that runs through the middle of the living room? A "new dimension of television" wants ProSieben in the programme "GalileoThis week, the magazine will be showing "The New World". The knowledge magazine, which is also well-known and popular in Switzerland, has already played with technical innovations and interactive films in the past. But: "There has never been anything like this on television before," says Frederik Fichtner, deputy head of editorial at "Galileo", when talking about the AR week.
How AR works on television
Unlike virtual reality, which requires glasses, viewers for the AR week already have everything at home: a smartphone or tablet. To take advantage of the offer, all you have to do is download the free Galileo AR app. "There are a lot of smartphone users with us and we also have a lot of young viewers every evening. That's why "Galileo" is perfect for this," says Fichtner.
And this is how it works on television: During the AR week of "Galileo", two features are broadcast daily, calling on viewers to open the app and hold it in front of the TV set. Suddenly, elements float to the right, left and on all sides of the TV, which can be seen via the smartphone in the hand. Animated models playfully complement the content of the programme. Graphics and statistics provide more detailed information. With a finger, you can push the elements away or bring them towards you.
Maharajah Express in your own living room
"Galileo" presenter Aiman Abdallah explains the miracle like this: "For example, when we show a feature on the Maharajah Express, the train travels out of the screen right through the middle of the living room with the help of the 'Galileo' augmented reality app. On a map floating next to the TV, our viewers can follow the train's route through India. A panorama function provides 360° images. And in such a way that they not only see the train in front of them, but also the station behind them when they turn around with their mobile phone."
Source: V&W / ProSieben / Galileo
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