Advertising in VR: Google is experimenting

VR is not spared from advertising either. Google is currently experimenting with various advertising formats.

VR is currently a popular, innovative marketing tool. Various companies want to use VR to offer their customers an unforgettable new experience. It is the holy grail of communication, as the consumer only sees what the company wants to show. Users should immerse themselves in the product and brand worlds and not be distracted by anything else. Google is now opening up another promising opportunity to advertise with VR.

Monetising VR

If Google has its way, various advertising formats will be possible in VR in the future. The company's own think tank Area 120 is currently experimenting with various VR advertising formats. In one Google blog entry "We are hearing from developers that they are looking for ways to generate money for their VR applications. So we have started experimenting with native, mobile VR advertising formats."

The unobtrusive advertising cube shows it

Although the projects being worked on are still in their infancy, they should soon be ready for testing. The first idea is an advertising cube that simply bears the name Advr.

Users should be able to interact with the unobtrusive cube in a VR room, for example by looking at one side of the cube for a few seconds or clicking on it. A video advert then opens, which users can watch and easily close again. A link then appears that can be used to download an advertised app, for example. The whole thing should be as non-annoying as possible.

According to Area 120, it attaches particular importance to the simplest possible implementation and customisation of VR advertising. In future, the developers themselves will also be involved in the development process of the formats. Anyone interested in this can fill out an application to apply for the Early Access Programme to apply.

However, Google is not the only IT company planning something with VR and advertising. Adobe, for example, is also working on similar solutions.

Source: Google/ t3n / wired / techchrunch