How will we shop in 2030?

At Interview from the credit card company MyCard with Karin Frick, head of research at the Gottlieb Duttweiler Institute (GDI), you can find out more about how the trend in online shopping will continue to develop.

Shop deaths will continue

One in five purchases in Switzerland will soon be made online. According to Karin Frick, the trend is continuing and with it the demise of shops. Stationary shops as they are today will become increasingly less important, she believes. In future, shops will be more closely linked to craftsmanship and will have to present themselves differently.

Buy everywhere and always

Buying, on the other hand, will take place in all situations. As we will be permanently online, the digital and real worlds will overlap. With smart glasses and contact lenses, augmented reality will be possible anytime and anywhere.

She describes that, among other things, the mirror in the changing room will become an interface; according to our report, this is already the case. Reality. What is exciting is her view that there will be no more traditional websites, only virtual worlds.

In the interview, she also provides further trend prospects with regard to future payment, bonus and logistics systems. In the video, you can also find out more trends about buying food and travelling.

GDI Trend Day

The 13th European GDI Trend Day, which took place on 15 March 2017, also included the topic of shopping and VR. The GDI quotes on its Website speaker Allison Crank on the event: "With virtual shopping centres, in-between spaces become the mall, non-places become destinations."

To summarise, she believes that shoppers no longer want to be passive consumers, but want to help shape their shopping environment as pleasantly and individually as possible. In the virtual shopping mall "Reality Theatre", everyone becomes a designer.

How we work in our Announcement As we have already written about the Textile & Fashion Days event, it is probably not just about the shopping environment and shop architecture, but also about the design and adaptation of products themselves.

At the moment, I still find it a bit stressful that if I want to buy something, I have to deal with the shop design first, but who knows how the whole thing will really develop.

Source: GDI / mycard.ch