Google has published in its thinkwithgoogle blog underlined the growing importance of virtual reality for the marketing of companies in the technology and entertainment sector. Within a year, the number of VR-related terms entered into the Google search engine increased by 400%. Companies should now respond to people's growing interest with suitable strategies and products.
Companies should ask themselves the following questions:
- Will VR give your viewers an experience they can't otherwise have?
The possibilities of the new technology should be fully utilised. Virtual reality should take people on a journey to new places and experiences. - Can potential buyers get a better feel for your products?
According to a study by Ericsson ConsumerLab shopping was the top reason for all smartphone users to be interested in VR. "Seeing objects in real size and shape when shopping online" was cited by 64% of respondents as the main reason for their interest. Of course, this doesn't just apply to retail brands. Cadillac is already investing in virtual car dealerships - Will there be many things to see in your VR environment?
If you're shooting in a plain white room with nothing on the walls, probably not. If you're at a sporting event or a music festival, there's probably a lot to see. - Will your viewers watch longer than just until the "That's cool" moment?
It can be a challenge to keep viewers in the VR experience for long periods of time. Make sure you have a compelling hook that keeps them engaged.
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