Switzerland's first Virtual Reality Festival takes place in Zurich

The first edition of VRDAYS will take place on 29 and 30 September 2018 at Halle 622 in Zurich Oerlikon. Switzerland's first virtual reality festival will showcase various facets of VR and AR (virtual reality and augmented reality).

How VR and AR are already influencing our working world, but also our everyday lives, is just as exciting as the question of how the new technology will shape our future. VR and AR are definitely not just for gamers. Virtual reality is the technology trend of the past few years and is likely to be the trend of the coming years too. The topic fascinates a wide audience of all ages. Research into virtual reality has been going on since the 1960s. However, it was not until the first prototype, the Oculus Rift VR glasses, was launched in 2010 that it became clear that mass production was just around the corner. Oculus Rift and rival product HTC Vive have been on the market since 2016. Shortly afterwards, PlayStation also successfully launched its VR glasses.

Virtual reality creates worlds that are freely accessible and explorable. We can try out things that are difficult or even impossible in the real world. This is also the difference between VR and AR. While virtual reality immerses the viewer in a virtually new, virtual world, augmented reality creates a computerised extension of human perception, usually by displaying additional visual information or objects on a device such as a smartphone, tablet or AR glasses.

Professional: Insights into research and development and various industries

Visitors to Switzerland's first Virtual Reality Festival in Zurich will find out just how widespread the technology already is in a wide range of industries. In addition to various exhibitions by VR and AR producers, agencies and manufacturers, VRDAYS will give visitors an insight into the development and research of VR projects. Since VR has to be experienced, you can of course also try out various applications yourself.

Leisure activities: Shows, art, cinema and gaming

There will also be various workshops for beginners and professionals at VRDAYS. Demonstrations on the subject of "VR and AR" will take place on the show stage. National and international virtual reality artists will show what is possible with the new technology in the field of art. Art installations will also be on display, some of which will allow visitors to help create a work of art themselves.

Battles" take place in the Fusion Arena, where several players can compete against each other. If you want to be transported into the middle of a film, visit the VR cinema.

VRDAYS allows visitors to immerse themselves in the world of virtual reality for two days and forget about everything else.

The topics of VRDAYS Zurich:

  • Exhibition on the topics: Education, art, games, production and development
  • Workshops
  • VR cinema
  • Fusion Arena (Multiplayer Gaming Arena)
  • Art demonstrations
  • National + international VR artists
  • VR Lounge
  • Gaming area
  • VR installations
  • Multi-user experience

Festival info:

Date: Saturday, 29 and Sunday, 30 September 2018
Venue: Hall 622, Zurich Oerlikon
Opening hours: Saturday 10.00 - 19.00 / Sunday 12:00 - 18:00
Admission price: 1 day CHF 19.- / 2 days CHF 25.-

Advance booking offices: Starticket and Ticketcorner

More information under: www.vr-days.ch

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