Metaverse Academy and Samba launch Metaverse Leaders Summit

More than 40 thought leaders and practical experts from Microsoft, Roblox, Sandbox, META, Adidas, Richemont, Breitling, HSBC, Forbes, Siemens, PwC and Roche, among others, will share their learnings and perspectives live in Zurich and virtually in the first Swiss Metaverse Metabloqs. The summit will highlight consumer brands from various industries as well as applications in the "Industrial Metaverse".

Switzerland is a strong technology and innovation location. The metaverse as the next iteration of the internet brings enormous economic opportunities to defend and expand this position. At the same time, there is a risk of missing the boat on the topics of the metaverse, NFTs and Web3. Possible upheavals in the market, as in the last decades through digitalisation in general and through e-commerce and social media in particular, must be anticipated.

The metaverse may be overrated as hype in the short term, but in the medium term it enables new business fields and customer experiences for established companies as well as start-ups and entrepreneurs. This applies to the B2C sector at least as much as to B2B in the "industrial metaverse", which links the digital world with the real one to rethink concrete value creation processes.

Promoting exchange and development in Switzerland

In order to promote exchange and the development of new ecosystems in Switzerland, the leading alumni organisation Samba, together with the Metaverse Academy, is launching the "Metaverse Leaders Summit" with the main topic "How leading brands and companies enter the metaverse".

The summit offers innovative leaders from business, marketing, innovation and consulting a comprehensive impulse and exchange. National and global thought leaders and practical experts provide strategies, case studies and insights relevant to business and marketing with a focus on real use cases:

• The State and Future of the Metaverse: Which applications are already business-relevant today and which scenarios exist for the future
• Metaverse Brand Experience & V-Commerce: How to use the Metaverse for Emotional Brand Experiences and Commerce
• Industrial Metaverse: How companies with digital twins
  Become more efficient, resilient and sustainable
• Branding & Loyalty: How intelligent NFT strategies turn customers into brand-loyal ambassadors

The main partners of the Summit include PwC, Metabloqs and Siemens, who are significantly driving the development of the digital and virtual world in their respective fields. In addition, three Swiss agency pioneers Kuble, Dept and iUNDf Neo will show what opportunities and challenges are available today and tomorrow.

The "Metaverse Leaders Summit" will take place on 16 May in Zurich and at the Metaverse. More about the programme as well as the possibility to register is available at here.