With a virtual augmented reality (AR) experience on posters, you can experience the Swiss mountains up close with Rivella and take part in a competition.
Rivella has long since discovered AR for itself, as we have already reported. The strategy seems to be working, which is why a special campaign is continuing: anyone passing by a Swiss brand poster for Rivella Refresh in autumn or holding one of the sampling bottles in their hand can immerse themselves directly in the Swiss mountains via integrated augmented reality technology and experience a paragliding flight up close. Consumers have to start the webAR application using a QR code and scan the Rivella bottle on the poster or in the sampling box.
A virtual mountain world opens up with a Rivella bottle on a paraglider. Three paraglider tricks are used to explain the product benefits of Rivella Refresh to consumers in a creative, interactive way: natural, less sugar and lighter in flavour.
At the same time, users can then win a refresh box containing four bottles.
The concept, design and development were carried out by the agency Staay Interactive.
Source: W&V
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