Jaduda implements AR campaign for Luminox

Mobile expert Jaduda, which is part of the Goldbach Group, played out the watch manufacturer Luminox's first augmented reality campaign on mobile devices.

"It was our first foray into augmented reality and we are delighted," said Janina Mohr, Digital Marketing Specialist at Luminox. With the help of the new AR campaign, the target group was able to virtually try on the advertised watches on their wrists using the camera. The result was positive: almost four per cent of all people approached tried on the watch virtually. Around two per cent were redirected to the manufacturer's homepage. The focus was on a male target group with an affinity for sport and the outdoors, which was addressed via media such as Sport1, "Outdoor Magazin" and Mobile.de,

Kamil Friebel, Head of Sales at Jaduda, on the cooperation: "It is certainly no surprise that augmented reality campaigns will increase as technology advances. The task now is to work out functionalities and possibilities, define standards and implement them," says Kamil Friebel, Head of Sales at Jaduda.

The campaign ran for six weeks in Germany and Switzerland and achieved a total of over 3.6 million impressions. Both the creation and the realisation, including 3D model creation, were carried out by the Düsseldorf agency Bam! Interactive agency in Düsseldorf.

Source: Goldbach