ST. Galler location marketing with virtual reality

The city of St.Gallen markets the location at trade fairs and congresses attractively and in a contemporary way with virtual reality. The tours prepared specifically for the target groups are tailored to individual needs and are just one example of the many possible applications.

The first impression counts! Bringing the city of St.Gallen closer to trade fair visitors as an innovative location is a central concern for the city's location promotion. Since this year, the location promotion has been using virtual reality.

VR enables interested parties to experience St.Gallen from a 360° perspective and thus immerse themselves in the heart of the city. The experience can be individually tailored to the interests of the users. A wide range of locations offers far more than just a classic tourist tour of the city. Meeting places that exude industrial charm, such as the Sitterwerk or the temporarily used area of the "Lattich" goods station, also show the diversity of St.Gallen as a location and are popular destinations. Of course, the popular "classics" such as the Abbey Library and Cathedral, i.e. the UNESCO World Heritage Site, or the Olma Messen St.Gallen are not to be missed.

Startfeld - Network for Innovation in the St.Gallen - Lake Constance Region

An important figurehead of the City of St.Gallen in everyday work and as an argument for innovative companies and start-ups is the network for innovation "Startfeld", which addresses start-ups and SMEs with various offers. What to do when the budget is tight and at the same time the need for space is all the greater? This is where the Startfeld Innovation Centre can help with a range of affordable premises and a wide variety of tools. A virtual tour of the Startfeld spaces helps to compare them with your own needs. It is not far from this step to successfully occupying the desired space. If a VR application is then needed on site, it is also available in the VR Lab of the Startfeld.

The possible applications of VR are diverse and are also steadily increasing in St.Gallen. The GBS School of Design, for example, is participating as a beta tester in an educational project with the aim of testing the use of AR and VR in the training of media technologists.

Source: Digitaltag Blog