Seven years after Amy Winehouse's death, the star could perform again. As a hologram, her father wants to send her to the big stages of the world once again. But the plans are controversial.
Today's stars also have to deal with their afterlife. After all, the rights surrounding them and their performances live on thanks to virtual reality. Anyone can be resurrected after their death - and in the case of big celebrities, their descendants can earn a lot of money again.
Amy Winehouse's father, who is administering her estate, is now about to have his daughter tour as a hologram. The proceeds will go to the Amy Winehouse Foundation, which supports disadvantaged young people.
Fans buy tickets for a concert with their star - even though he or she has been dead for years. Technology makes it possible. Even celebrities like Michael Jackson or Roy Orbison have already performed like this. The holograms are so real that you can hardly tell a living person from a "fake", claims the company specialising in hologram concerts Base Hologram from the USA.
In the case of Amy Winehouse, who died of alcohol poisoning in 2011, the father even wants his daughter to move, dance and talk to fans - no problem for a company like Base.
However, the new possibilities also present new challenges. Stars now have to think about whether they agree to or reject hologram appearances after their death.
This is also how Audrey Hepburn ended up appearing in an advert for the chocolate company Galaxy twenty years after her death. Other stars want to prevent this from happening during their lifetime at all costs. The actor Robin Williams has decreed that until 25 years after his death no hologram of him may appear.
In the case of Amy Winehouse, her father has to clarify this today and negotiate how and where his daughter will perform again.
Source: NZZ
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